But why now?Ĭonfident, authentic personal style is emblematic of the 1990s - at the time, outfits that felt effortless and comfortable were the ones that made waves. Fashion icons of the era - think Drew Barrymore, Naomi Campbell, and Cher - have re-entered the zeitgeist as ‘90s trends return to popularity across the fashion spectrum. Timeless design details and classic American brands aside, a big reason why ‘90s jeans have such staying power is in large part thanks to the individuals who made the look so memorable. Further, modern day brands, such as AGOLDE, RE/DONE, and Mother Denim, have taken note of Levi’s decades of success and implemented their own variations of classic denim styles into their offerings. Looking back, many of the best ‘90s jeans outfits featured the still-iconic Levi’s 501, which is why it’s so easy to recreate these looks today (rather affordably, you might add). The relaxed fit of the era was just right - a mid-rise, straight leg silhouette, with a light, worn wash (take a glance at the Calvin Klein ads of the time for a refresher). The 1990s was a decade that had a lot going for it: the advent of the supermodel, grunge culture, Sex and the City, Tamagotchi pets, and fashion trends with a minimalist bent.
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